Creatio’s low-code/no-code platform
Digital transformation, accelerated by the COVID-19 pandemic, has a massive impact on our lives and on the way we are doing business. It also changes rapidly the expectations and needs of our customers. We are therefore delighted to announce a partnership with Creatio to implement a brand new CRM platform, based upon low-code/no-code technology.
Air Alliance sifted through several vendors before choosing Creatio to accelerate operations by aligning their five business divisions, refining customer data accessibility, and adopting tools that empower users to build applications and automate processes in minutes.
“Today’s clients are seeking fast responses and high-quality problem-solving skills,” says Eva Kluge, Chief Commercial Officer at Air Alliance’s Air Ambulance division. “A CRM is a great support to provide the top-notch service that customers are looking for. On the sales and business development side, our teams can see within seconds what requests clients have sent, and they can get a quick record of every interaction so they can provide clients with quick and useful answers.”
Improving Customer Experience
The key focus of Air Alliance was to become more customer-centric by improving customer experience throughout the customer journey. To achieve this vision, it was essential to migrate a variety of existing IT systems and customer data onto one safe platform as a “single source of truth”. Backed by cloud technology, Creatio allows every user access to live data anytime, anywhere. It goes without saying that accurate, personalized information are a major driver for client satisfaction. This is especially critical for time-sensitive air ambulance missions The project also aims to break down existing silos to improve customer and project information and data sharing among the divisions which is paramount to increase customer satisfaction and improve employee productivity. The limited alignment of processes also reduced the operational visibility for management to gauge company performance. With these hurdles now in the past, and with the implementation of Creatio’s low-code/no-code platform, Air Alliance is at present seeking to improve employee work efficiency by 20% and increase customer lifetime value by 10%.
Creatio also offers a composable approach to app development and workflow automation. The company’s out-of-the-box functionality eliminates the need to build core modules for apps from scratch. Its pre-configured modules have common core functions needed for several apps, and they can be reused to develop different solutions more quickly. This way, users can repurpose prebuilt or newly developed modules, plug-ins, and entire applications to rapidly create necessary solutions. Air alliance was looking to future-proof their business, this was surely the way to do it.
The implementation of the system is carried out by Qualysoft. “We at Qualysoft are honored to work together with Air Alliance, who helps save lives through speed, precision and excellent medical knowledge and help them to bring their ideas to the next “flight” level, „ says Steffen Dudda, General Manager, Qualysoft Germany. „Not only through the highly recognized low-code/no-code CRM platform from Creatio but also with our highly experienced business analysts, technical experts and successful proven project approach.“
And Andrew Fenton, Chief Sales Officer, EMEA & APAC, Creatio adds: “Our products and our relationships with customers are focused on empowerment and providing self-sufficiency. It is no secret that in today’s highly competitive business environment, companies are seeking intelligent solutions for business process management and CRM to help streamline processes, accelerate operations, and more effectively engage their customers and prospects. We are proud to have partnered with Air Alliance Group to provide them with the competitive edge they need to thrive in the industry.”
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